Panera Bread Company-Case Evaluation Essay

CASE STUDY:

Panera Breads Company

GM 691 Ideal Management Seminar for Commanders

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Prepared by

Iryna Zaytseva

Introduction

Panera Loaf of bread Company is one of the businesses in america Food Indusrty / bakery-cafe chain. As its start, they have grown considerably and offers acquired a name intended for producing top quality natural foods though in the initial intervals. It has been a lot more than 10 years, due to the fact that this company was formed. PB started out with a simple 50 mil USD expenditure in 1999 as well as the year 2006 saw a regarding 17 in business with income reaching about $5В million. Since then, slowly nevertheless steadily, it includes gained a substantial amount of market share inside the natural foodstuff segment and has been the marketplace leader through this category. Panera Bread Company (PB) started as Au Bon Discomfort Company in 1981 functioning on the east coast from the USA. In 1993 Au Bon Pain Company acquired St . Louis Bread Firm, which was comprised of 20 bakery-cafes in the St . Louis region. From the years 1993 to 1997, the bakery-cafe names changed to Panera Bread. It happened in 1999, Au Excellent Pain Business sold every business units apart from Panera plus the company was renamed Panera Bread Company. Since the firms restructuring Panera Bread Organization has become one of Business Week's " 100 Hot Development Companies. ” Panera's capacity to increase product sales of franchises has enabled Panera to grow swiftly. This company does not sell single-unit franchises but rather offers franchise negotiating of generally 15 shops in six years. Panera features strict criteria that must be met to buy a franchise together with a certain amount of capital that's needed is. PB depends upon increased sales of franchises and increased revenues in same store sales to continue at its large progress rate. Therefore , Panera Bread Company features recognized mass growth lately and is now on pace for large growth costs in the future. In 2006 PB possessed 1, 027 franchise controlled and company-owned bakery-cafes in 36 says, which plainly demonstrates you’re able to send strategic objective " for making great breads broadly open to consumers through the USA” (textbook, C-85).

Considering the Business Environment

The fast food eating places have been strike hard by rising health concerns the United States had been experiencing recently. This customer trend has benefited Panera drastically because it gives what the majority of consumers consider to be a higher quality product at a slightly more expensive. Fast food restaurants are attempting to appeal to the health conscious consumer by creating more health successful products. However , companies just like Panera Loaf of bread have a vivid advantage in this competition. On the other side, right now when the majority of fast food restaurants have seen the buyer trend pertaining to healthier foodstuff, competition is continuing to grow due to fast food chains changing their food selection to comply with the demands of the buyers, which will obviously increase competition for Panera Bread. Market Overview

Panera Breads Company are operating in the very competitive fast food restaurant industry where it competes against all of the large junk food companies including McDonald's, Altlanta ga Bread Firm, Applebee's and so forth as well as coffee shops, bookstores such as Starbucks and " new world " Restaurant Group Inc. Panera Bread Business is one of the young companies on the market, which means that area for development is still abounding. Panera Loaf of bread differentiates by itself from the usual fast food string by offering a bakery and deli design sandwiches. The company managed to discover its distinctive niche in the restaurant industry enabling this to market to a growing costumer pool that wants quality and more healthy food. Competition in the market reveal

In line with the National Restaurant Association there are about one particular million food locations in america (textbook, C-96) that demonstrates the US cafe business staying extremely competitive and thus regarding much risk. I will pay attention to two big chains contending with PB - McDonald's and Starbucks...

References: 1 ) " textbook” – " Crafting and Executive Strategy” by Arthur Thompson, A. J. Strickland and David Gamble.

installment payments on your " Form 10-K”, Panera Bread Company Annual Record. Form 10-K. Retrieved upon 25 Oct 2010 by http://www.panerabread.com/pdf/10k-2006.pdf

3. Panera Loaf of bread Company Webpage at http://www.paneracatering.com

4. http://bigcharts.marketwatch.com/

5. http://finance.yahoo.com/



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