mkt311 tb chap8 Exploration Paper

ch8

Pupil: ___________________________________________________________________________ 1 )

When a marketing expert adjusts the marketing blend to give customers a clear, special understanding of the particular product will, the internet marketer is participating in psychographic segmentation. � �

True    False

2 .

For items like pencils and paperclips, marketers ought to probably how to use undifferentiated aimed towards strategy. � �

True    False

3.

Once deciding the right way to promote his new medical oncology middle, Dr . Jones decided that he would not need to put a large grand opening reception. Instead, he promoted the center to the interior medicine doctors in the area, who were the doctors probably to refer sufferers to the centre. Dr . Jones was engaged in a targeted targeting technique. � �

True    False

5.

It would be logical for brazilian bikini marketers to work with geographic segmentation. � �

True    False

your five.

NASCAR redirected its promoting efforts when a survey mentioned that almost 50 percent of its fans were girl. This is a good example of psychographic segmentation. � �

True    False

6th.

The Value and Lifestyle Study (VALS) done by Ideal Business Ideas (SBI) can be described as widely used application for geographic segmentation. � �

True    False

7.

Big Food Stores in suv Washington, M. C., changes its cultural food section offerings depending on the ethnic groups living near each store. Large Foods is usually using geodemographic segmentation. � �

True    False

8.

Setting strategies generally focus both on how the merchandise benefits the consumer or how it is better than competitors' products. � �

True    False

on the lookout for.

A self-values map exhibits the position of goods or brands in the consumer's mind. � �

True    False

10.

Perceptual maps consist of positions of current brands as well as great points where a consumer section would want a product or service to be. � �

True    False

11.

The STP process is made up of approach, targeting, and promotion. � �

True    False

12.

The critical first step to the STP process should be to establish a general strategy. � �

True    False

13.

Car manufacturers can build vehicles specially designed pertaining to very taller people, but it is likely that the segment is definitely not significant. � �

True    False

14.

A complex merchandise that is best explained in writing will probably be difficult to show consumers who also are unable to go through. For this reason, a segment by which many consumers could not examine would be considered unattractive because the consumers may not be responsive. � �

True    False

12-15.

A company that sells only multigrain, low in calories bread will need to use an undifferentiated targeting strategy. � �

True    False

16.

Sally with the new marketing department of the midsized landscaping company. She actually is working on the first advertising plan the firm has ever used. She has described the mission and targets, and your woman just done a situation analysis for the firm. The next phase is to: � �

A. �

develop an advertising decide to promote the upcoming product sales.

B. �

find promoting interns or hire fresh staff to assist with execution.

C. �

create pro forma economical statements to complete the package.

G. �

identify and examine opportunities simply by conducting segmentation, targeting and positioning evaluation.

E. �

use the Internet, catalogues, and supplier information to draw up a list of new products.

17.

Segmentation, aimed towards and placement: �

A. �

will be terms which can be used interchangeably in developing promoting plans.

W. �

will be part of a firm's online marketing strategy.

C. �

should be done at the same time so synergetic effects can help streamline the effort.

Deb. �

will be part of the marketing plan but bear very little direct marriage to the marketing mix.

Electronic. �

all these.

18.

Alex has found that both business and non commercial real estate buyers respond efficiently to his marketing connection message. Alex has identified __________ that respond similarly to his marketing efforts. � �...



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