Marketing Arrange for Nissin Food Essay

BUS205 Marketing Management Individual Created Assignment

Promoting Plan for NISSIN FOODS

Identity: Tai Kwong Fai Mike

Student No .: 1191650

As we both know, NISSIN Foods (ж—Ґжё…йЈџе“Ѓ) may be the first business in the world to make instant noodles and the most well-known and largest manufacturer of instant food in Asia.. But , period flies and everything has evolved. Since the industry of instant noodles has evolved a lot, NISSIN is facing some difficulties. Thus, NISSIN Foods have to change all their marketing strategy in the event that they want to maintain their success. In this dissertation, I will give attention to the instant noodles strategy for NISSIN Foods in the next five years.

Background

NISSIN was established in 1958. It established their particular most well-known brand " Demae Ramen" and produced the world's first cup noodle. NISSIN is the major manufacturer of instant noodles in Hong Kong.. The assurance the brand offers to the customers can be reflected in its market share. The primary financial objectives are to creating a new image and increase the profit inside 5 years.

Current Market

Nowadays, there are more and more opponents in the instant noodles market. It means that NISSIN can be facing a willing competition. However NISSIN quick noodles are still one of the most prefer foods in the supermarket. Lately, there are many report show that many of the immediate noodles contain the quantity of body fat and sodium beyond the restriction. It will increase the risk of having disease such as cardiovascular disease and cancer. Also, a few expert speak about that ingesting non toast instant noodles is much healthier than eating fried quick noodles. So , the number of customer would probably decrease because of this record. A new marketing strategy is necessary pertaining to NISSIN to determine a new picture.

1 . Target market

NISSIN concentrate on a lot of groups to get their successful customers. In the first place the geographic, NISSIN Foods' target market ought to be at Hk as majority of Hong Kong. Individuals are very occupied such as organization man. Fast noodles are their favorite mainly because instant noodles can help all of them save period effectively. Regarding the age, NISSIN Foods' focus on customers will be teenagers just like university student surviving in hostel. A lot of them like instant noodles because of its convenience. About the monetary factor, NISSIN Food's marketplace should be low income group as fast noodles can help them spend less. They simply pay few dollars, and then they can have a your meal. In short, NISSIN Food's focus on markets are low profits group and busy persons.

2 . Product review

NISSIN sells a wide range of products and fulfill different consumers' demands. NISSIN customers need a convenient and cheap dinner or perhaps lunch. Instant noodles will help them. The majority of the customers expect that the excellent Instant noodles are not only may bring them convenience, but the delicious foodstuff. So , NISSIN has many common features foods such as tasty, convenience, fast and low-cost.

3. Competitive review

There are many competitors inside the instant noodles market which includes FOURSEA, SAUTAO, DOLL and NONGSHIM. All these competitors will be the threat to get the NISSIN.

For FOURSEA and DOLL, they would certainly not be a significant threat pertaining to NISSIN. Their products are similar to NISSIN. But , the trusted picture of NISSIN is definitely an advantage to get NISSIN in contrast to them. Therefore , they can not warned the position of NISSIN.

For, Korea noodles called SHIN RAM MEMORY YUN is among the NONGSHIM's goods that many Hong Kong people like to eat. Besides, SAUTAO is another manufacture of instant noodles. A low fried instant noodle is among the SAUTAO goods. Non fried instant noodles are much healthier for customers based on the opinion of experts. Today, NONGSHIM and SAUTAO are the strong competition to NISSIN as more and more persons like to take in Korea meals and pay awareness of health.

5. Distribution place review

These products of NISSIN are sent out intensively through different ways just like convenience stores, grocery store shops, snack...



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